Tuesday, September 15, 2009

Once is Rarely Enough

You’ve worked hard to get your portfolio ready, you’ve done research on the best casting agents, you’ve mailed out zed cards, and you’ve answered every ad with a submittal. Now you wait to hear from everyone all at once, right? Wrong. I consider the first round of photos and submissions and mailings to be something like a dress rehearsal. It gets you practice and helps you find out what you might need to do different next time. It might even, possibly, get you filed in someone’s huge file cabinet. You’re probably sure you’ve sent the best photos ever and that you’ve written the mother of all cover letters. I hate to be delivery boy of The Reality News but so has everyone else. Casting agents, producers and directors probably account for 87.5% of the mail deliveries in LA and every letter has pictures and resumes as good or even better than yours. Ok, slight exaggeration – maybe not 87.5%, but close.

I’m not trying to discourage you from getting your information out. I’m hoping you’ll read this and realize that once is rarely enough. Don’t pout, don’t get angry and whatever you do, DON’T GIVE UP. Simply keep in mind that the more you send out, the better chance you have of being noticed. It’s a never-ending process but it’s all a part of your work so make it a habit, and try to budget for it. Nobody (except relatives and friends) ever said acting/modeling is easy. Working your craft is the fun part but like any job, the details will get you every time. Be good with details and you’ll get ahead much faster.

Maybe somebody hooks you up with a great connection so you send pics and go in for an interview. You’re already planning where to put your star on Hollywood Blvd. because you know you aced it. Then, nothing. They don’t call or write or even send an email. So you wait and wait. Now is not the time to give up, it’s the time to start the process over again and make new calls, send new pics, and possibly an email to let them know you enjoyed meeting them and will be sending updated info for their files. Then do it. If possible, drop by the modeling office or casting agent and remind them who you are (and how irresistible you are in person!). In marketing a product it is known that the consumer needs to see a new product three or four times before actually committing to buy it. Get your info out three or four times or more. Space out the timing so you seem both fresh and familiar. It’s a fine line but you can do it.

Each time you send new info you’ll find ways to make it better. Your picture on a postcard or clear envelope saves them the time of opening a letter. Plenty go straight to the trash when the secretary or agent is busy. Even though you liked your old photos, new ones will be current and you’ll look (and be) more experienced.


No comments: