Wednesday, December 31, 2008

Happy New Year!

With the promomise of a New Year comes the renewed sense of purpose for all of us.
With our country experiencing a correction, we are all affected. The issue here is not what is happening, but how we choose to respond.
We all can focus on the news, or we can focus on what we can do individually and collectively. For myself, I have already survived cancer, so at this point nothing surprises me! :) My challenge is to always find what I can learn from any given situation and apply my abilities to rise above it.
So, with the new year at hand, you all have amazing abilities, and so does your agnecy Peak Models & Talent. Together we can rise above all of the negativity out there and find the health, happiness, and prosperity that we are all aiming to maintain and enrich.
I wish you all the best life has to offer, and remember to stay grateful for what you have!
Cheers~
Natasha Duswalt
Peak Models & Talent

Saturday, December 20, 2008

Finding a FIT MODEL

www.peakmodels.com
Now for a fit model. A fit model is a human being that "fits" the clothing for a specific clothing manufacturer. When a company produces clothing to sell across the nation or globe, a fit model is employed to assist in the fit process.
Have you ever put on a top and found that you cannot move your arms? Perhaps that company did not use a fit model to check production? As a former fit model for many years, I have seen hundreds of thousands of dollars worth of merchandise returned to companies due to fit issues. A fit issue can be as simple as the tension being too tight on a sewing machine that is producing a swimsuit resulting in lack of flex for the garment. You will notice as well that most of the higher priced items fit better.
The reason for this is because the manufacturer understands that FIT is critical to re order business and sales in general. Once a garment goes to production, it is critical that the end result fits. There is no turning back after the fact.
At Peak Models & Talent we have been providing FIT models since 1997 for leading manufacturers in the Los Angeles area. Many of our models travel all over the world to ensure proper fit, resulting in the success of some of the biggest names in apparel. At this time in our economic climate, quality is going to be the only thing that sets a company apart from another. To achieve quality and fit, a fit model is the most critical aspect of producing garments that sell.
FOr more information on how we can help to find a fit model for your company, check in with us at www.peakmodels.com

Friday, December 19, 2008

The difference between Fit models and Fitness Models

Every time a model submits to Peak Models & Talent, I ask if they are familiar with FIT MODELING? Most of the models I meet seem to confuse FIT MODELS with FITNESS MODELS. Actually the two are very different.
Fitness models are hired for fitness companies and magazines having to do with health and fitness. When you see the cover of SHAPE magazine, that is a fitness model. You might also see fitness models on exercise infomercials, gym advertisments, and nutritional products.
Now for a fit model. A fit model is a human being that "fits" the clothing for a specific clothing manufacturer. When a company produces clothing to sell across the nation or globe, a fit model is employed to assist in the fit process.
Have you ever put on a top and found that you cannot move your arms? Perhaps that company did not use a fit model to check production? As a former fit model for many years, I have seen hundreds of thousands of dollars worth of merchandise returned to companies due to fit issues. A fit issue can be as simple as the tension being too tight on a sewing machine that is producing a swimsuit resulting in lack of flex for the garment. You will notice as well that most of the higher priced items fit better.
The reason for this is because the manufacturer understands that FIT is critical to re order business and sales in general. Once a garment goes to production, it is critical that the end result fits.
At Peak Models & Talent we have been providing FIT models since 1997 for leading manufacturers in the Los Angeles area. Many of our models travel all over the world to ensure proper fit, resulting in the success of some of the biggest names in apparel. At this time in our economic climate, quality is going to be the only thing that sets a company apart from another. To achieve quality and fit, a fit model is the most critical aspect of producing garments that sell.
FOr more information on how we can help to find a fit model for your company, check in with us at www.peakmodels.com

Holiday Bookings?

Yes it's true, just when you think things should be slowing down in the modeling industry, they actually get really busy! For some reason the fashion industry especially seems to shoot last minute catalogs right up until Christmas! Yes, we have had several rush castings and bookings this week, and we have several models working on the 22nd and 23rd of December!
Now, I am all for the clients booking, the only problem is that at least 60% of the models are out of town visiting family and taking a break from the hustle and bustle of LA. The models that stay in town seem to clean up on the bookings at this time of year.
So when you are planning your holiday getaways,remember that while you may be roasting chestnuts, there is a whole business that never sleeps, and that seems to include Peak Models & Talent. We have always accomodated our clients right up until the 23rd of December. With everyone feeling the pinch of the current economic state, these last minute bookings are really great for extra gift money or travel money to visit loved ones out of town.
Whatever and however you celebrate your holidays, remember we are here and ready for you when you return. Please make sure to check in and tell us your return date!
Happy Holidays!
Natasha Duswalt
www.peakmodels.com

Tuesday, December 16, 2008

Freelance Models

Freelance models seem to very popular these days! Yes that is right, an agent is writing about freelance models, and there is a reason to really consider booking on your own. Here are the facts, in this economy, people are losing their jobs, being forced out of their homes, and struggling to make ends meet. Models are not immune to the pressures of the economy as we all know. Being an agent I get to see both side of the coin so to speak. I see models that are committed to their agencies and I see models that "want" and agent, but do not want to let go of the freelance aspect of modeling. This year we have had several companies go belly up that could not keep up with the pressures of the economic state we have found ourselves participating in. Many of those clients have bounced checks, stalled on payments, etc.
At Peak Models & Talent we are setting up new terms with cleints for payment. Many of our clients pay directly with a credit card to assure payment. I do not know about you, but as an individual, I do not "accept" credit cards, since I am not a business. However, my agency Peak Models & Talent does accept credit cards, and that is an advantage we pass on to our models.
I get calls ane emails all of the time with models telling me about their horror stories regarding payment. The most interesting thing is that they ask how to get paid with a freelance client. My question is , why would you ever book freelance and risk getting paid? Is it worth the few extra dollars to you that you would pay in commission?
Oh, and one more thought? Did you ever book a job freelance,and meet agency girls doing the SAME work you are doing yet they are being paid a much higher rate due to agency representation?
Many of you think this is not fair, but you are choosing to work freelance, so you should be happy with the rates you have negotiated! After all, you wanted to book it on you own right? I agree it is not fair, but you have a choice.
With our economy , there is no better time to find a reputable agency that has been in business at least 10 years, that can work on your behalf. The commission paid to the agency far outweighs the risks you take going it alone in the freelance world.
Natasha Duswalt
www.peakmodels.com